Syed Mudassir Hussain. SOCIAL IMPACT OF CELEBRITY ENDORSEMENT ON BRAND EQUITY – A STUDY FROM THE SOAP INDUSTRY IN PAKISTAN. brjhss [Internet]. 2022 Mar. 19 [cited 2026 Apr. 4];1(1). Available from: http://www.brjhss.com/index.php/brjhss/article/view/9