SYED MUDASSIR HUSSAIN. SOCIAL IMPACT OF CELEBRITY ENDORSEMENT ON BRAND EQUITY – A STUDY FROM THE SOAP INDUSTRY IN PAKISTAN. Benazir Research Journal of Humanities and Social Sciences, [S. l.], v. 1, n. 1, 2022. Disponível em: http://www.brjhss.com/index.php/brjhss/article/view/9. Acesso em: 4 apr. 2026.